PRSA Chapter Diversity, Equity & Inclusion Awards

Thank you for nominating your Chapter for the PRSA 2024 Chapter Diversity, Equity and Inclusion Awards. These awards are presented to Chapters that best embody and demonstrate key values in diversity, equity and inclusion, and contribute to advancing diversity as shown by their submissions. These awards recognize their local efforts and provide further support for continued achievements at the Chapter level. 

Up to three Chapters may be recognized:

• By being featured on the PRSA DEI web page, 

• By participating in PRSA National Diversity, Equity and Inclusion Committee initiatives (presentations, webinars, social media chats, social media events, etc.),

• Through monetary awards ( $300 for first place, $200 for second and $100 for third.)

The application includes responses that outline: 

1.) your Chapter's definition of diversity, equity and inclusion 

2.) your Chapter’s achievements in supporting and promoting diversity, equity and inclusion. 

The application process follows PRSA’s Silver and Bronze Anvil Awards using the RPIE (Research, Planning, Implementation and Evaluation) model. 

Entries MUST include:

• Research: Summarize the primary and secondary research used to identify the opportunities to promote DEI by and within the Chapter.

• Planning: Describe the program’s overall goal, purpose, and/or intended result. Identify the target audience(s), measurable objective(s) and the specific time period. Describe the strategies, tactics and budget and its application to the program. Entries are not judged on budget size, but on the best use of the available budget.

• Implementation: Describe the elements or components, the techniques used, the strategies or tactics undertaken, how the program meets the objectives and how it addresses the audience(s).

• Evaluation/Results: Demonstrate how the program met or exceeded its original measurement methods when available and appropriate to the entry. Media impression figures are not recommended as the sole quantitative measurement.

Chapters are encouraged to include supporting documentation/best practice details that further highlight your Chapter's diversity, equity and inclusion programming in support of your submission. 

CRITERIA: To apply for this award, your Chapter must have: 

• Initiated and/or maintained a diversity, equity and inclusion program between July 1, 2024, and June 30, 2025.

• Demonstrated a significant contribution toward diversity, equity and inclusion. 

Award entries are due by 5 p.m. Eastern on Friday, August 29, 2025.

Award recipients will be notified in mid-September.